First Impressions Count - What to Wear to an Interview in a Flexible World

In a world where remote working, relaxed dress codes and virtual meetings have become part of daily life, the question of what to wear to an interview can feel less straightforward than it once did. While expectations have undoubtedly shifted, first impressions still carry significant weight, and how you present yourself remains a reflection of your professionalism, confidence and cultural awareness.

So how can candidates navigate the balance between formality and flexibility, and ensure they show up in the right way, whether in person or on screen?

Understand the culture of the organisation

The first step in deciding what to wear is understanding the environment you are stepping into. Different sectors and companies have varying expectations when it comes to dress, and what is appropriate in one setting may feel out of place in another.

For example, a financial services firm may still favour traditional business attire, while a creative agency or start up may adopt a more relaxed approach. If you are unsure, your recruitment consultant can offer valuable insight into the company’s culture and what would be considered suitable.

As a general rule, it is always better to be slightly more polished than too casual, especially in a first meeting. You want the focus to be on your skills and suitability for the role, not on whether your outfit missed the mark.

Dress with intention, not assumption

The shift towards flexible working has not eliminated the need for considered presentation. In fact, in a more casual environment, the effort you make to look professional can stand out even more. Choosing smart, well fitted clothing signals respect for the interviewer and the process, and reinforces that you are taking the opportunity seriously.

This does not necessarily mean wearing a full suit. For many business support and professional roles, smart separates, a collared shirt, a simple dress or a tailored blouse with trousers can strike the right balance. Neat grooming, clean shoes and minimal accessories also help to create a composed and confident appearance.

It is also worth bearing in mind that how you dress can influence how you feel. Wearing something that makes you feel capable and well put together can have a positive impact on your presence and communication.

Virtual interviews still require effort

Just because an interview is taking place online does not mean it is any less formal. Video interviews should be approached with the same level of preparation and professionalism as those held in person.

Dress as you would for a face to face meeting, at least from the waist up. Choose solid colours that come across well on camera, and avoid anything too distracting or reflective. Ensure your background is tidy, your lighting is good and your technology is working properly.

These small details show that you are taking the process seriously and can help build rapport with your interviewer from the outset.

Adapting as interviews progress

While it is wise to start on the formal side for a first stage interview, you may find that expectations become more relaxed as the process continues. If you are invited back for further rounds, or for an informal meeting with the wider team, it is acceptable to soften your look slightly if you feel it aligns with the culture.

However, it is still important to remain professional. A relaxed environment should not be taken as a licence to dress inappropriately. The key is to look comfortable without becoming careless.

Final presentation tips

• Always ensure clothing is clean, well pressed and fits properly
• Avoid strong logos, overly bright colours or statement pieces unless relevant to the role or company
• Pay attention to personal grooming and accessories
• If in doubt, ask your Consultant, they can guide you based on what has worked well for others
• Be authentic, but intentional. Your goal is to reflect your best self in a professional setting

Final thoughts

Interview presentation may have become more nuanced in a flexible working world, but it still matters. Dressing well is not about being overly formal, it is about showing respect, attention to detail and an understanding of your audience. Whether you are meeting face to face or over video, the right presentation can set the tone for a positive conversation and help you make a strong and lasting first impression.