Discover Roles VWA Recruits For, Part Four: Marketing, Communications & Events

In our latest article in the ‘Discover Roles VWA Recruits For’ series, we turn our attention to Marketing, Communications and Events roles – a vibrant, ever-evolving area of business support that plays a key role in shaping brand identity, driving engagement, and supporting strategic growth. These roles are essential in today’s competitive market, and we are proud to partner with a wide range of clients across industries to place talented professionals in these positions.

From creative campaign execution to external/internal communications and corporate event planning, Marketing, Communications and Events professionals are central to building visibility, credibility and relationships both internally and externally.

What Do Marketing, Communications & Events Roles Involve?

While job titles may vary depending on industry and organisation size, the core purpose of roles in this space remains consistent: to communicate a message clearly, effectively and strategically. Whether it’s a Marketing Assistant supporting campaign activity, a Communications Executive shaping external/internal messaging, or an Events Coordinator managing high-profile functions, these professionals are tasked with ensuring that messaging resonates with the right audience at the right time.

Typical responsibilities across these roles can include:

• Coordinating marketing campaigns and reporting on their effectiveness
• Supporting content creation for digital and print platforms
• Managing social media activity and analytics
• Organising and executing corporate events, both virtual and in-person
• Liaising with external agencies and stakeholders
• Supporting internal communications and employee engagement
• Maintaining brand consistency across all channels

Who Are These Roles Right For?

Marketing, Communications and Events roles suit individuals who are both creative and commercially minded, with strong organisational and communication skills. These roles often require a blend of writing, digital fluency, stakeholder management and an eye for design or detail.

Depending on the level, you might be expected to bring previous experience with platforms such as Adobe Creative Suite, Mailchimp, HubSpot, or CMS systems, alongside excellent writing skills and the ability to multi-task under pressure.

Entry-level roles like Marketing Assistant or Team Assistant with Marketing responsibilities can offer a fantastic foundation and exposure to the full marketing mix, while more senior roles such as Marketing Manager or Head of Communications demand strategic oversight and leadership capability.

The VWA Approach

At VWA, we’ve built long-standing relationships with clients in sectors including financial services, executive search, consultancy, property, and the arts, many of whom are increasingly investing in their marketing, communications and events functions. These businesses recognise the importance of standing out in a competitive landscape – and we understand just how crucial the right hire can be in achieving that.

Whether our clients are looking to fill a temporary Events Assistant position for a high-profile AGM, or hire a permanent Marketing Executive to help grow their digital presence, we provide a tailored, consultative approach to every brief.

We also place a strong emphasis on cultural fit, particularly in roles where professionals are the face or voice of the brand, and frequently collaborate across departments.

Read More: The VWA Difference

Explore Opportunities with VWA

If you’re a client seeking skilled marketing, communications or events professionals – or a candidate looking for your next opportunity in this space – we’d love to hear from you.

Our experienced team is always happy to advise on market trends, salary expectations and role scoping, and we’re passionate about connecting talented individuals with forward-thinking businesses.

Learn more about other roles in this series here:

Roles We Recruit For Part One - Receptionist and Executive Assistant

Roles We Recruit For Part Two - HR Assistant and Investor Relations Coordinator

Roles We Recruit For Part Three Analysts & Associates