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Digital Marketing

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Digital Marketing

  • Location:

    West London

  • Sector:

    Marketing & Advertising

  • Job type:

    Permanent

  • Salary:

    £40000 - £45000 per annum + benefits

  • Contact:

    Rosa von Furstenberg

  • Contact email:

    recruit@vwa.com

  • Job ref:

    3-CarDM/RvF_1659100641

  • Published:

    21 days ago

  • Expiry date:

    2022-08-08

  • Client:

    ClientDrop

Digital Marketing

International Arts Organization

West London

Permanent

Salary up to £45K depending on experience

3-CarDM/RvF

The Client:

VWA is recruiting for a longstanding client in the Arts, seeking an experienced candidate to join the Digital Marketing function. This is a highly entrepreneurial and global company which is experiencing steep growth in their e-commerce and digital offering.

About the Digital Marketing Role:

In this Digital Marketing role, you will be reporting to the Head of Ecommerce and Digital, and collaborate closely with the Content, Studies and Sales teams. Duties include:

Traffic management

  • Develop paid digital marketing across paid social, paid search and display
  • Drive brand awareness through monitoring and optimising campaigns according KPIs and business objectives
  • Provide regular, comprehensive reporting, keeping leadership informed on digital best practice and providing actionable insights
  • Plan, brief and validate creative elements with stakeholders
  • Manage advertising campaigns & budget
  • Manage the acquisition channels, from strategy to implementation
  • Run quantitative and qualitative analysis of traffic in order to increase the effectiveness of online advertising campaigns
  • Monitor conversion and work with Head of Digital to develop optimisation solutions
  • Optimize customer targeting and manage the KPIs of traffic acquisition campaigns (daily management and reporting)
  • Ensure the performance of the customer journey, the sales journey, and the proper insertion of orders (screenshot, verification of clicks and campaign delivery)
  • Manage ad hoc projects: productions, technical integrations, use of data, analysis of digital KPIs
  • Ensure active monitoring of new trends
  • Make use of various marketing levers (SEO, SEA, Display, press relations, etc.), various supports (agencies, advertising agencies, partnerships, etc.), budget management and acquisition prices (CPC, CPM…)
  • Manage the two junior community managers

CRM

  • Plan & deliver email marketing campaigns in line with marketing calendar
  • Animate of the customer journey
  • Pilot, test and optimize journey, differentiated by client profiles in collaboration with the marketing and sales teams
  • Design, measure and optimize marketing campaigns
  • Ensure the good performance and quality of data in the database

Required Experience & Skills:

  • Proven digital marketing experience in a small/mid-sized or start-up company
  • Traffic management and CRM experience
  • Knowledge of web, mobile and the principles of web and mobile advertising
  • Knowledge of targeted advertising networks and promotional practices
  • Communication and digital marketing skills
  • Highly team orientated approach
  • Keen desire to learn and excel

Additional Details:

  • Based in West London office
  • Opportunities to travel to global locations
  • Development opportunities within a fast-developing work environment
  • 1 day WFH per week
  • Salary up to £45K depending on relevant experience

If you are a Digital Marketing professional seeking the next step in your career, please apply today!